Our Offerings

Through our deep consulting and research experience across therapeutic areas, we know that the only research and strategy worth investing in is actionable, impactful and gets pulled through to improve health outcomes and experiences.

This is why Throughline exists. Across increasingly complex healthcare systems, we uncover transformative insights and help you apply them to improve the day-to-day lives of healthcare providers, patients and caregivers.

We support teams—from independent start-ups to global organizations—to create best-in-class deliverables to:

  • Understand healthcare journeys and experiences;

  • Unpack and solve for pain points;

  • Build solutions to promote desired behaviors;

  • Accelerate adoption of new devices, treatments, diagnostics and standards of care;

  • Drive enrolment, adherence, engagement and advocacy

We deeply understand the human-side of healthcare to generate new learnings, inform strategy and drive innovation.

We create best in class deliverables to…

Understand journeys and experiences

  • Patient, caregiver and HCP co-creation advisory boards

  • Patient support program experience design

  • Patient education tools testing

  • Digital solution testing, validation & implementation

  • HCP intervention design & pilot development

  • Implementation roadmaps

  • Prototype development

  • Clinical trial participant experience design

  • Clinical trial enrolment strategy

  • Behaviorally-informed PSP coach script development

  • Service blueprints

  • Patient and caregiver journeys

  • Foundational insights & unmet needs

  • Ethnographic immersion program

  • HCP day in the life

  • Clinical trial experience pathways

  • Clinical trial recruitment integration with patient experience

  • Multi-stakeholder maps

  • Future scenarios

  • Socialization & implementation workshops, toolkits, training sessions

  • Personas, video reels and gamified deliverables

Address unmet needs

Accelerate adoption

  • Positioning and messaging strategy

  • HCP drivers & barriers

  • Qualitative behavioral segmentation

  • Target patient profile testing

  • Behavioral science-informed sales guides & strategic plans

  • Quantitative validation of qualitative insights, unmet needs & segments

  • Multi-stakeholder HCP barrier mapping and solutioning

  • Adoption strategy development

We use an extensive and ever-expanding collection of tools, techniques and frameworks

Inspired by every domain of human science, we are consistently building, testing and refining a collection of research tools, techniques and frameworks to uncover deep insights.

Research Methods

  • Advisory boards and consultancies (with patients, caregivers, HCPs and stakeholders)

  • Care pathway mapping

  • Stakeholder engagement

  • Collaborative problem-solving

  • Low fidelity solution prototyping

  • Pilot study development

  • Speculative participatory design

  • Competitive simulation

  • User research

  • Storyboarding

  • Scenario co-creation

  • Futures wheel workshops

  • Open innovation

  • Crowdsourcing

Co-Creation Methods

  • Behavioral insight interviews (virtual, in-home, in-facility)

  • Behavioral insights dyads, triads and focus groups

  • Advisory boards and consultancies (with patients, caregivers, HCPs and stakeholders)

  • In-home, hashtag and snap-along ethnography

  • Online ethnographic journalling

  • Cultural or subject matter expert interviews

  • Observational site visits

  • Stakeholder ride-alongs

  • Arts-based methods (i.e., Identity Box, Body Mapping)

  • Friend and family group interviews or focus groups

  • Secondary research methods (i.e., evidence-based literature review, rapid realist review, digital tool lanscape scan)

  • Neighborhood safaris

  • A/B testing

We have deep experience across an ever-growing list of therapeutic areas

Our team’s breadth and depth of experience enables us to distinguish commoditized patterns from unique, actionable opportunities.

    • Parkinson’s Disease

    • Gene Transfer Therapy

    • Spinal Muscular Atrophy

    • Duchenne muscular dystrophy

    • Limb girdle muscular dystrophy

    • MCI/Alzheimer’s

    • Pompe Disease

    • Alpha-1 Antitrypsin Deficiency

    • Multifocal Motor Neuropathy

    • Lennox gaustaut syndrome

    • Primary (and Pediatric) Immunodeficiency

    • Hemophilia A, Hemophilia B

    • Von Willebrand’s Disease (VWD)

    • Albumin uses and indications

    • Migraine

    • Community-acquired Pneumonia

    • COVID-19

    • Idiopathic Pulmonary Fibrosis

    • Rheumatoid Arthritis

    • Psoriasis

    • Psoriatic Arthritis

    • Systemic Lupus Erythematosus

    • Ankylosing Spondylitis

    • Hidradenitis suppurativa

    • Ulcerative Colitis

    • Crohn’s Disease

    • Huntington’s

    • Sarcoidosis

    • Giant Cell Arteritis

    • Non-Metastatic Prostate Cancer

    • Breast Cancer

    • Merastatic Melanoma

    • Advanced Gastric & Bladder Cancer

    • Chronic Lymphocytic Leukaemia

    • Advanced hepatocellular carcinoma (HHC)

    • Acute Myeloid Leukaemia

    • Hepatocellular carcinoma

    • Diffuse large B-cell lymphoma

    • Peripheral Artery Disease

    • Heart Failure with Reduced Ejection Fraction

    • End Stage Renal Disease

    • Chronic Kidney Disease in T2 Diabetes

    • Home Hemodialysis adoption in CKD

    • T2 Diabetes

    • T1 Diabetes (Ped vs. Adult)

    • Acute Hypoglycemia

    • Inactive Thyroid Eye Disease

    • Coronary Artery Disease

    • Menopause

    • Peri-Menopause

    • Contraceptive use

    • Auto-immune illness during contraception and pregnancy

    • Hepatitis B

    • Hepatitis C

    • Bacterial Skin and Skin Structure Infections

Our designers apply design thinking from project conception, to method development, deliverable creation and project pull-through

We leverage design expertise to:

  • Tell compelling stories

  • Simplify the complex

  • Build innovative methods

  • Enable co-creation

  • Create transformative experiences

  • Craft concrete solutions