Medical Education to Support Device Uptake

A global pharmaceutical company was launching a device used to increase the safety of a specific type of surgery. The team knew from other categories that medical education often increased awareness of new devices, but the awareness didn’t consistently lead to uptake of new devices.

How can we ensure medical education leads to behavioral change, beyond knowledge?

IMPACT

Surgeons requesting the device after taking the medical education supported the device being included in protocols.

The Design Principles and Toolkit were localized in 6 different markets

“This entirely changed how we approach medical education as a company. We are also guiding our faculty to be much more effective and engaging.” —Senior Director, Medical Education, Global